The Logistics Internet Explained, with Jeremy Rifkin | Big Think

The Logistics Internet Explained, with Jeremy Rifkin
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Economic theorist and author Jeremy Rifkin explains his concept of The Logistics Internet, which will streamline and make more efficient the means by which we haul items across the world. Rifkin’s latest book is The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism.
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Jeremy Rifkin:

Jeremy Rifkin is the bestselling author of twenty books on the impact of scientific and technological changes on the economy, the workforce, society, and the environment. His books have been translated into more than thirty five languages and are used in hundreds of universities, corporations and government agencies around the world.

On April 1st, 2014 Mr. Rifkin's published his latest book, The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism. In 2011, Jeremy Rifkin published the New York Times bestseller The Third Industrial Revolution, which captured the attention of the world. Mr. Rifkin's vision of a sustainable, post carbon economic era has been endorsed by the European Union and the United Nations and embraced by world leaders including Chancellor Angela Merkel of Germany, President François Hollande of France, and Premier Li Keqiang of China. Mr. Rifkin's other recent titles include, The Empathic Civilization, The Age of Access, The End of Work, The European Dream, The Biotech Century, and The Hydrogen Economy.

Jeremy Rifkin has been an advisor to the European Union for the past decade. Mr. Rifkin also served as an adviser to President Nicolas Sarkozy of France, Chancellor Angela Merkel of Germany, Prime Minister Jose Socrates of Portugal, Prime Minister Jose Luis Rodriguez Zapatero of Spain, and Prime Minister Janez Janša of Slovenia, during their respective European Council Presidencies, on issues related to the economy, climate change, and energy security. He currently advises the European Commission, the European Parliament, and several EU and Asian heads of state.

Mr. Rifkin is the principle architect of the European Union's Third Industrial Revolution long-term economic sustainability plan to address the triple challenge of the global economic crisis, energy security, and climate change. The Third Industrial Revolution was formally endorsed by the European Parliament in 2007 and is now being implemented by various agencies within the European Commission as well as in the 27 member-states.
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TRANSCRIPT:

Jeremy Rifkin: The communication Internet is something that's ubiquitous. We're using it 24 hours a day. All of us have our cell phones and our desktop computers and we're generating information in the form of audio, video and text and we're sharing it with friends, we're sharing it with the world in a communication network that's designed to be distributive, collaborative and that favors peer-to-peer production.

Now that communication Internet is converging with this very nascent energy Internet where we're now able to generate our own green electricity distributed, collaborative, peer-to-peer, and share it with the help of the communication Internet. We create an energy Internet, a transmission line has become an Internet. And now the third component, we are just beginning to see the first glimpse of an automated transport and logistics Internet and then the whole package is complete. Right now logistics is a pretty inefficient business. If you take a look across the United States like other countries and you look at a truck on the road, sometimes those trucks are empty; they're deadheading back. They've taken their cargo and then there's nothing on the trip back or they only have 20 or 30 percent of that truck filled.

Right now our logistics system is not coordinated into a network. There are thousands of warehouses and distribution centers. But every company usually has only five or ten of these warehouses somewhere in the country. So they have to take their trains or their trucks all the way to where their handful of centers are. But what would happen if all the thousands of warehouses and distribution centers, privately owned, came together in a cooperative network? So if you're General Electric or Walmart or whoever or a small prosumer, a small to medium-size company, you would have access to any one of those warehouses when they have surplus space and you could move your transport only where you needed it in real time instead of going to a few centralized warehouses .
Read the full transcript at https://bigthink.com/people/jeremy-rifkin/

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