Behaviour Science Hack Used in the None to Run App

In the None to Run app, we use behaviour science to help beginners stay motivated and actually enjoy running. 🏃‍♀️

One example? We don’t tell yo,u “This is interval 3 of 10.” Hearing that you’re only 30% done can feel discouraging.
Instead, we wait until you’re past halfway. That’s when you’ll hear “This is interval 6 of 10.”

This small design choice is based on the goal-gradient effect — the finding that people get more motivated the closer they feel to the finish line.

➡️ That’s the science behind why None to Run makes running finally stick.

Видео Behaviour Science Hack Used in the None to Run App канала None to Run