Grant McCracken Culture and Branding 15 Minute Highlight

This is a forceful argument for the importance of paying attention to culture in business. Not corporate culture. But the culture "out here." (It's an abbreviation of a talk I gave at Pigeon Brands in early April. For a guide to the talk, please go to http://cultureby.com/2017/05/the-case-for-culture-in-business-as-clearly-and-forcefully-as-i-can-make-it.html.)

Видео Grant McCracken Culture and Branding 15 Minute Highlight канала Grant McCracken