Why 99% of People Fail With Google Ads | Top 7 Mistakes to Avoid

Learn how to avoid being one of the 99% of people who fail to achieve success with their Google Ads.
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I'll talk you through the top 7 mistakes I see (and have experienced myself) and how to avoid them!

1) Treating Google Ads like a Casino/another way to GAMBLE! All it is is a way to drive traffic

2) They don’t have an ongoing strategy or process.

3) They fail to create congruency between the keywords people search, the ads they see and the way the landing page is structured. Proper campaign structure with tightly themed adgroups/ads. Failing to create ads & landing pages relevant to the keywords

4) They go too broad, blowing most of their budget on broad, irrelevant keywords

5) Giving up too early & not even trying to optimize - Optimisation & Quality Score

6) They drive the customer to a landing page that does not convert

7) No back end systems in place - ie retargeting, email etc

Видео Why 99% of People Fail With Google Ads | Top 7 Mistakes to Avoid канала Nik Armenis