New Lexus LBX 2024

New Lexus LBX 2024.

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Lexus has a proud history of pushing boundaries and challenging the status quo. Since its founding in 1989, it has repeatedly pioneered new thinking and new products that have changed people’s perceptions and reshaped the luxury car market. It has constantly evolved the concept of what luxury means, not just by creating desirable and exciting products, but also by redefining the complete ownership experience.

Its record of achievement today welcomes a new name: the Lexus LBX.

The all-new, self-charging hybrid electric LBX is the smallest Lexus yet, but fully deserving of its status as a landmark model, one which breaks down the traditional luxury hierarchy and which will be a game-changer for the brand in Europe.

LBX stands for Lexus Breakthrough Crossover, a compact SUV that will extend Lexus’s brand appeal into new market territory. It embraces contemporary ideas in design and technology while maintaining the distinguishing Lexus qualities of luxury craftsmanship and omotenashi hospitality.

This is a car that’s accessible and easy to live with, but which makes no compromises in quality and attention to detail: the essence of Lexus has been distilled into a smaller package, transcending customers’ traditional expectations of what a premium compact SUV can offer.

It also breaks new ground by giving owners a wider range of design executions and specifications, providing them with more freedom to express their individual taste and sense of style. Full details of the UK line-up and specifications will be confirmed in due course but, true to Lexus’s commitment to “making luxury personal,” the LBX will be offered in different, refined, dynamic or sporty themes through styling details, colours, textures and finishes.

The LBX is also a breakthrough for Lexus as a business in Europe. For the first time, Europe has been the lead global region for the development of a new Lexus vehicle. This influence will help the LBX become one of the best-sellers for the brand in Europe.

The use of a three-letter name is significant – previously only the LFA supercar has enjoyed that distinction. The choice of the name LBX demonstrates Lexus’ commitment to and trust in its new model. Just as the LFA showed a different side to the brand in terms of attitude and performance, so the LBX will in its own way expand its reach and profile.

As a new entry point to Lexus’s well-established SUV line-up, it offers strong appeal to a younger audience and those who may not have considered a Lexus before. It will be an attractive proposition to customers seeking to downsize or purchase a second vehicle, meeting their new lifestyle requirements.

Chief Engineer Kunihiko Endoh comments: “Our aim was to challenge the conventional concept of a luxury car. We have thoroughly pursued a driving experience that enables a natural dialogue between the driver and their vehicle and a design that has a refined presence.”

The LBX’s styling establishes a new Lexus identity with a “Resolute Look” frontal design that reinterprets the famous spindle grille. While the exterior dimensions are more compact than any other Lexus, the look is muscular and powerful. Inside, the emphasis is on driver engagement with a focused driver’s cockpit based on Lexus’s Tazuna concept, and on creating a light, open feel with excellent visibility and an instrument panel that wraps around smoothly into the door panels.

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