Why Outback Steakhouse Is So Successful In Brazil
Outback Steakhouse, renowned for its American twist on Australian barbecue, has found unexpected success in Brazil. The South- American nation is responsible for an astonishing 83% of Bloomin’ Brands’ total international sales. In the first half of 2023 alone, Brazil sales skyrocketed by 61%, foot traffic surged by 42% and the average check jumped by 19.2% compared to the same period in 2022. Those numbers are in stark contrast to Outback’s operations in the United States at 3.9%, -5% and 8.9% respectively. So, what is the secret behind this Australian-inspired steakhouse’s takeover in a country renowned for its own local barbecue culture? Brazil’s burgeoning middle class is one part of the story.
Chapters:
00:00 — Introduction
01:13 — Outback's rise in Brazil
03:45 — Brazil's food culture
07:05 — Future
Produced by: Darren Geeter
Animation: Christina Locopo, Andrea Schmitz
Senior Managing Producer: Tala Hadavi
Camera by: Emilia Mello, Fernando Cavalcanti Additional Footage Getty Images
Additional Sources: Agricultural Trade Office - São Paulo, USDA,
Brazilian Institute of Geography and Statistics, Euromonitor International, Ravmond James & Associates
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How Outback Steakhouse Won Over Brazil
Видео Why Outback Steakhouse Is So Successful In Brazil канала CNBC
Chapters:
00:00 — Introduction
01:13 — Outback's rise in Brazil
03:45 — Brazil's food culture
07:05 — Future
Produced by: Darren Geeter
Animation: Christina Locopo, Andrea Schmitz
Senior Managing Producer: Tala Hadavi
Camera by: Emilia Mello, Fernando Cavalcanti Additional Footage Getty Images
Additional Sources: Agricultural Trade Office - São Paulo, USDA,
Brazilian Institute of Geography and Statistics, Euromonitor International, Ravmond James & Associates
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
#CNBC
How Outback Steakhouse Won Over Brazil
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