Double Opt-In with Kajabi Forms | Toronto Dev Cycle Recap

A double opt-in is a two step process to join an email list. Check out Kajabi's latest improvements to double opt-in within the app with VP of Engineering Jeremy Saenz.

Get your free trial of Kajabi and exclusive bonus training materials by signing up through this link: https://get.kajabi.com/yt/get-started

How can using double opt-in forms help your business?

-It can help improve email deliverability
-It can indicate higher lead quality
-It is an aspect of privacy data regulation compliance
-It can improve the chances that your emails go to the primary inbox instead of the Promotions folder

One 2020 study with over one million form submissions found that having a double opt-in checkbox increased conversion rate by 14%.

Kajabi is making it even easier to implement this industry best practice.

When a website visitor submits a Kajabi form using double opt-in, Kajabi automatically sends a confirmation email to the address submitted on the form. This email will prompt your form submitter to confirm their intention to subscribe and receive your sales and marketing emails before triggering any emails you may have set up with your form.

Check out the Help Center guide for more: https://help.kajabi.com/hc/en-us/articles/360037955153-How-to-Set-Up-a-Form-With-Double-Opt-In

See some great opt-in page examples here: www.kajabi.com/blog/5-opt-in-page-examples-for-your-online-business

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