कैसे एक फौजी के बेटे ने बनाई Burger Company? Burger Singh की Secret Strategy | Ft. Kabir Jeet Singh

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Welcome to the 45th episode of " The Rahul Malodia Podcast " — a platform where we explore important financial insights, investment strategies, and personal growth with industry experts!

🚨 How Kabir Jeet Singh Built a ₹400 Crore Burger Brand Without Any Food Background?

What made Burger Singh succeed when so many restaurant startups fail in India?
What’s the real story behind Burger Singh’s unique product names like "Nikku Singh" and "United States of Punjab"?

We’re joined by Kabir Jeet Singh, founder of Burger Singh, who reveals how he turned desi burgers into a ₹400 crore QSR empire, scaled to 180+ outlets, and built one of India’s most profitable franchise models, without any food industry background.

What You’ll Learn in This Episode:
🔹 How Burger Singh redefined fast food for Indian tastes
🔹 Why Kabir Jeet Singh Chose Burgers Over Beer?
🔹 Challenges of Building a QSR Brand in India!
🔹 How SOPs and Systems Helped Burger Singh Scale In India?
🔹 How Burger Singh’s Franchise Model Became a Startup Success Story!
🔹 The Strategy Behind Burger Singh’s Unique Product Names!
🔹 How Burger Singh survived COVID?
🔹 How Burger Singh Chooses the Right Cities for Franchise Expansion?
🔹 The Most Valuable Advice Kabir Jeet Singh Has for New Food Entrepreneurs!

🎙 Guest: Kabir Jeet Singh — Founder of Burger Singh

Timestamps:
00:00 – Introduction
04:21 – Food Business: A Dream or Just an Accident?
06:19 – Choosing Between Beer and Burger
09:27 – The Real Story Behind the Name “Burger Singh”
12:28 – Reality of the Glamorous Restaurant Industry
14:04 – How the Burger Singh Concept Took Shape
16:23 – Family’s Reaction to the Business Decision
17:14 – Initial Struggles while Building Burger Singh
22:13 – What Made Burger Singh Succeed in the Early Days
26:04 – Franchise Model of Burger Singh
28:09 – How Taste Is Maintained Consistently Across All Locations
29:39 – Burger Singh’s Supply Chain
30:41 – Training Systems of Burger Singh
34:00 – Burger Singh’s Quirky Product Names
35:36 – Strategic Thinking Behind City-Wise Expansion
38:52 – Store Formats, Franchise Charges & Return Expectations
40:08 – Why 90% of Burger Singh Franchises Are Profitable
42:51 – Business Management Strategy During the COVID
46:54 – Fundraising Journey: Profit, Vision & Entrepreneurial Realities
49:19 – Franchise Stores vs Aggregator Platforms
51:05 – QSR vs Fine Dining
53:00 – Underperforming Products & Sleeper Hits from Burger Singh
54:34 – Impact of Healthy Eating Trends
56:40 – Key Tips for New Food Entrepreneurs
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Видео कैसे एक फौजी के बेटे ने बनाई Burger Company? Burger Singh की Secret Strategy | Ft. Kabir Jeet Singh канала The Rahul Malodia Podcast