A Brief History Of The Urethane Skate Wheel

In 1973, the polyurethane wheel revolutionized skateboarding. It had what steel and clay wheels lacked: traction, which opened the door for new riding styles to emerge. Urethane was a catalyst for the rebirth of skateboarding in the 70s.

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Our mission is to get more people into skateboarding and carry it as a lifelong passion. Skateboarding is more than just a wooden plank with four wheels. It's a way to connect with friends, leave behind the daily grind and express who you are. No matter what style you choose, it's all valid. The ride is the reward.

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