Turn Leads Into Customers With AI

Phase three of the funnel: the tripwire. This is where a lead becomes a customer, and it's my favorite part of the whole machine, because it's the exact play that started my business: a $4.95 DVD that did $739,691 in year one.

What's in this one:

- The full story of the DVD that built my company (and the one-click offer behind it that converted at 30%)

- What a tripwire is: a dirt cheap offer that makes saying no feel dumber than saying yes

- Why you're not supposed to make money on it (and when breaking even means you're getting customers for free)

- The famous ones: the Sports Illustrated football phone, the credit card knife, the guitar picks, McDonald's 99 cent amburger, GoDaddy's 1 cent domain

- Jarvis's three steps to building your own tripwire, plus ten ready-to-steal examples for service businesses

- Splinter vs related-product tripwires, and the one question that tells you if yours will work

- Why physical tripwires beat digital ones

- How your AI helps: a strategy session on your tripwire, and it builds the sales page for you

The Sports Illustrated football phone ad I mentioned: https://www.youtube.com/watch?v=M-1yWDMapdI

Next video: the core offer, the main thing you sell.

This is part of The AI Marketing Machine, the free series where I teach the marketing behind my three businesses and how to train your AI to run it: https://youtube.com/playlist?list=PLdNHCeiXnovo&si=DYFxxh79VZMQf440

Grab my AI marketing skills and instantly train your AI to know everything in this series: https://github.com/jaredrhod/ai-marketing-skills

My newsletter, The Half That Pays: https://jaredrhod.substack.com

Everything else: https://jaredrhod.com

Видео Turn Leads Into Customers With AI канала jaredrhod