How To Protect Programmatic Campaigns from MFA and Fraud | Index Explains

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As programmatic continues to evolve, ensuring supply chain quality has never been more crucial. Jade Grodesky, senior manager of exchange quality at Index, dives into the persisting challenge of made-for-advertising (MFA) sites and how marketers can leverage transparency tools like sellers.json, ads.txt, and the SupplyChain object to safeguard their ad spend.
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