Mastering Management & Leadership Skills: Introduction to Management for New Leaders (1)

Live-Sessions / Webinar „Management & Leadership” Unit 1

In order to offer education and learnings to my students, I decided to hold all of my lectures in the form of webinars and live sessions on my Webex site.

As a result, this online course teaches the most important basics of management and leadership in the form of live-sessions.

Underlying Literature:
https://amzn.to/35thEEX

Contents:
1. Introduction to Management and Organization
2. Management Yesterday and Today
3. Organizational Culture and the Environment: The Constraints
4. Managing in a Global Environment
5. Social Responsibility and Managerial Ethics
6. Decision Making: The Essence of the Manager’s Job
7. Foundations of Planning
8. Planning Tools and Techniques
9. Organizational Structure and Design
10. Communication
11. Human Resource Management
12. Managing Change and Innovation
13. Foundations of Behaviour
14. Understanding Groups and Teams
15. Motivating Employees
16. Leadership
17. Foundations of Control
18. Operations and Value Chain Management
19. Marketing Management

Any questions? Just comment underneath the video!I am happy to respond to your comments.

Wishing you all the best,

Marc Oliver Opresnik

Author: Prof. Dr. Marc Oliver Opresnik
https://en.wikipedia.org/wiki/Marc_Oliver_Opresnik

Prof. Dr. Marc Oliver Opresnik is a Professor of Marketing and Management and Member of the Board of Directors at SGMI Management Institute St. Gallen, a leading international business school. In addition, he is a Professor of Business Administration with focus on Marketing and Management at the Technische Hochschule Lübeck as well as a visiting professor to international universities such as Regent’s University London and East China University of Science and Technology in Shanghai.

He has 10 years of experience working in management and marketing positions for Shell International Petroleum Co. Ltd..

Dr. Opresnik is the author of numerous articles and books, including the international marketing textbook "Marketing - A Relationship Perspective". Along with Kevin Keller and Phil Kotler, the world’s most renowned marketing he is co-author of the German edition of "Marketing Management", the "Bible of Marketing". Dr. Opresnik also is the co-author with Phil Kotler and Gary Armstrong of the Global Edition of “Marketing: An Introduction”, which is one of the world’s most widely used marketing text books. In addition, he is co-editor and member of the editorial board of several international journals such as “Transnational Marketing Journal”, „International Journal of New Technologies in Science and Engineering“ and “International Journal of Management & Social Sciences”.

With effect from March 2014, he was appointed “Chief Research Officer” at "Kotler Impact Inc.", the internationally operating company of Phil Kotler.

As president of his consulting firm Opresnik Management Consulting he works for numerous institutions, governments and international corporations.

More than ½ million people have benefited professionally and personally from his impulses and experienced him as a coach in seminars on marketing, sales and negotiation and as a speaker at conferences all over the world including locations like St. Gallen, Berlin, Houston, Moscow, London, Paris, Dubai and Tokyo.

With his many years of international experience as a coach, keynote speaker and consultant, Marc Opresnik is one of the world’s most renowned marketing, management and negotiation experts.

Contact:
Prof. Dr. phil. Dipl.-Kfm. Marc Oliver Opresnik
Deputy Director
Institute for Entrepreneurship and Business Development
Phone: +49 451 300 5016
E-Mail: marc.oliver.opresnik@th-luebeck.de

Technische Hochschule Lübeck
Public Corporation
Mönkhofer Weg 239
Office building 25, Room 25-0.06
D-23562 Lübeck
GERMANY
www.th-Luebeck.de

Видео Mastering Management & Leadership Skills: Introduction to Management for New Leaders (1) канала Prof. Dr. Marc Oliver Opresnik