What is an Ideal Customer Profile (ICP)? | Akshay Gurnani x IIDE | Decoding Marketing Jargon 101

Who are you really building your product or service for?
Before you spend time building your product, go-to-market strategies, campaign communication, etc it's important that you first identify your ICP or your Ideal Customer Profile.

In this video, I break down what an ICP really is, why it matters and how defining it early on can make everything from messaging to media spends dramatically more effective.

Whether you're launching a productivity app for students, a D2C brand for Gen Z, or a fintech product for first-time investors — this video will help you sharpen your targeting and avoid one of the most common (and costly) mistakes: trying to speak to everyone.

📌 What you’ll learn:

What is an Ideal Customer Profile (ICP)?
How to define it using real-life examples
Why knowing your ICP is key to better marketing, pricing, and product decisions

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