The IKEA Effect, by Dan Ariely.
A Beginner's Guide to Irrational Behavior.
https://class.coursera.org/behavioralecon-001
4.4 the IKEA Effect (11min)
Dan Ariely explains how DIY cakes, furniture, origami and children (!) value more.
Видео The IKEA Effect, by Dan Ariely. канала ΑΦΡΩΔΗΣ ΧΗΝΟΣ
https://class.coursera.org/behavioralecon-001
4.4 the IKEA Effect (11min)
Dan Ariely explains how DIY cakes, furniture, origami and children (!) value more.
Видео The IKEA Effect, by Dan Ariely. канала ΑΦΡΩΔΗΣ ΧΗΝΟΣ
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