Clear: Acquire and activate first-party consumer data of category buyers to scale growth

A clear motive to nourish your hair — turning category buyers into first-party data and incremental store purchases.

Clear, the Unilever anti-dandruff shampoo brand, ran a full-funnel campaign that paired Inmobi (upper-funnel reach) with the Grivy Growth Platform (lower-funnel purchase validation and first-party data acquisition). Digital value offers carried Triple Anti-Dandruff messaging from the click straight through to nearest-store purchase, while Grivy validated every new recruit and tied online interest to offline intent.

📊 RESULTS
• 2.4x — Equitable growth in consumer affinity, driven by relevant value offers reaching the right category buyers.
• 1.1x — Lift in purchase intent through the Grivy click-to-store journey.
• 72% — Incremental sales transactions enabled by a well-established online-to-offline path to purchase.

🔗 Read the full business case → https://business.grivy.com/success-stories/unilever-clear

▶ See how Grivy enables data-driven growth for brands and retailers: https://www.grivy.com
🤝 Talk to us: https://www.grivy.com/contact

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Видео Clear: Acquire and activate first-party consumer data of category buyers to scale growth канала Grivy