Phone NO Click Tracking in GA4 | How to Track Phone Number Click with GTM in GA4

Phone number click tracking in Google Analytics 4 (GA4) involves monitoring and analyzing user interactions when they click on phone numbers displayed on a website or within an app. This tracking aims to provide insights into user engagement related to contacting businesses or organizations via phone calls.

To implement phone number click tracking in GA4, events are utilized as a fundamental mechanism. These events are created to capture specific user actions, such as clicking on a phone number link, and then send this interaction data to GA4 for analysis.

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