Why are Mega-Constellations so Popular?

Why are megaconstellations all the rage? I get into the prospects of the 3 main players, Starlink, OneWeb, and Kuiper, and also smaller players like CapellaSpace, PlanetLabs and China's upcoming Guowang internet constellation. These constellations are no doubt extremely potent tools, but they also have their drawbacks, chief among them being space debris, and impact to ground based astronomy.

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