LinkedIn Ads NEW A/B Testing Tool

LinkedIn has been slowly rolling out a new A/B Testing tool in their platform similar to those in the Google and Facebook Ads platforms. In this video, we'll walk you through the variables you can test, how they differ from the other platforms, and walk you through setting up your first A/B test in LinkedIn Ads.

0:51 - Where A/B Testing Lives on the LinkedIn Ads Platform
1:16 - Overview of the Variables for A/B Testing
1:29 - Choosing & Understanding Budget & Schedule Controls for Your Test
2:51 - Differences in Setup of A/B Tests on LinkedIn vs Other Platforms
3:42 - Choosing Your Test Metric for an A/B Test
4:28 - Creative Testing Abilities in LinkedIn A/B Testing
7:23 - A/B Testing Audiences in LinkedIn’s New Testing Tool
8:20 - Testing Placements with A/B Testing in LinkedIn

#linkedinabtesting #linkedinadsabtesting
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Видео LinkedIn Ads NEW A/B Testing Tool канала Paid Media Pros