The Science Of Color

Animals (including humans!) have different ways of interpreting color because of differences in color receptors. Something that might appear purple to one might be pink or green to another. This is why RGB and CMYK color models exist. Designers like us at Nonfiction use these models to create consistent brand stories. Learn more about the science of color in this latest episode of Future Future hosted by Phnam Bagley and Mardis Bagley.

To take the hue test mentioned in the video, go to https://www.xrite.com/hue-test.
And while you're at it, check out our work at https://www.nonfiction.design.

Chapters
0:00 We see color differently
0:55 Mantis shrimp
1:29 What colors people see
1:59 Take a hue test

#futurefuture #nonfiction #science #color

Видео The Science Of Color канала Nonfiction Design