Japanese electronic brands Sony Hitachi and Panasonic focus on premium goods in India for profit

"PREMIUMIZATION STRATEGY: How Sony, Panasonic & Other Japanese Brands Are Beating Chinese Competition in India

In recent years, Japanese electronics brands like Sony, Panasonic, and Hitachi have faced intense competition from cheaper Chinese alternatives in the Indian market. To stay ahead, these brands have adopted a premiumization strategy, focusing on high-quality products with advanced features and sleek designs.

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