10 Ways to Increase Your eCommerce Conversion Rate

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Learn how to boost your eCommerce conversion rate and get more out of your existing traffic.——— Get a Free Marketing Review ➡️ https://exposureninja.com/review/

When building your eCommerce business, it can be tempting to focus purely on driving more traffic to your site.

Let's say that you want to double sales from where you are now and you're getting 1,000 visits to your online store a day. So why not just double your traffic to double your sales?

While this makes sense on paper, higher traffic = higher sales is not a guarantee.

Not only that, driving more traffic takes time and money.

What you can do instead is focus on improving your eCommerce conversion rate (i.e. the percentage of visitors who become customers).

Improving your conversion rate also means that any ads you’re running are more profitable. This lowers your cost per acquisition (CPA), helping you be more aggressive with your advertising and capture more customers for the same amount of money.

We’re sharing 10 tips to improve your eCommerce conversion rate based on analyses and our work with online stores over the years.

⏲ Timestamps
00:00 — Introduction
01:10 — Importance of eCommerce conversion rate
02:35 — Two things you need to track conversions
03:09 — Tip #1: Speed optimisation
03:55 — Tip #2: Improve product photography
05:41 — Tip #3: Add a clear positioning statement
06:04 — Tip #4: Add a benefits bar
06:40 — Tip #5: Product category and homepage layouts
07:30 — Tip #6: Add product videos
09:53 — Tip #7: Encourage customers to write product reviews
11:43 — Tip #8: Make it easy for customers to contact you
13:14 — Tip #9: Write great product descriptions
15:21 — Tip #10: Capture email leads

🔗 Resources and Links
Google Analytics
https://marketingplatform.google.com/intl/en_uk/about/analytics/

Hotjar
https://www.hotjar.com/

ShortPixel
https://shortpixel.com/

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#ExposureNinja #ConversionRateOptimisation #IncreaseConversionRate #Digital Marketing
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