The 4 Revenue & Enablement Trends That Will Define GTM in 2026 (Webinar)

AI is everywhere but revenue performance isn’t improving at the same pace.

In this webinar, Melanie Fellay (Co-Founder & CEO of Spekit) breaks down what’s actually happening inside go-to-market teams and why massive AI investment hasn’t translated into faster growth, higher quota attainment, or more selling time.

Backed by real market data (Gong, Salesforce) and hundreds of customer conversations, this session reveals four critical trends that will define revenue, enablement, and GTM execution in 2026 and how leading companies are closing the gap between AI hype and real outcomes.

What you’ll learn in this webinar:

Why AI adoption hasn’t increased rep selling time (still ~30%)
The hidden cost of building custom AI agents internally
Why companies are shifting back to buy vs. build but differently this time
How go-to-market knowledge graphs become the foundation for AI
Why AI answers are often “right-sounding” but wrong and how to fix that
The rise of the content reasoning layer (context over content)
How content performance, usage, and deal impact become AI signals
Why content creation is the front door to AI context
What revenue teams must document, govern, and automate to scale faster
How AI-powered enablement directly impacts revenue velocity

The 4 GTM Trends Covered:

1️⃣The shift back to vertical, domain-specific AI
2️⃣ Knowledge graphs as revenue infrastructure
3️⃣ The emergence of the content reasoning layer
4️⃣ Content creation as the system of record for AI-driven execution

Who this is for:
CROs & Revenue Leaders
Sales Enablement & RevOps
Product Marketing & GTM Teams
Founders & Operators scaling revenue
Anyone responsible for AI strategy in go-to-market

If you’re planning your 2026 GTM strategy, this session will help you understand what actually moves revenue and what’s just noise.

Chapters

00:00 – Why AI investment isn’t driving revenue growth
05:30 – Market data: quota attainment & selling time
12:40 – Trend #1: Buy vs. build & vertical AI
28:15 – Trend #2: GTM knowledge graphs
46:10 – Trend #3: The content reasoning layer
1:05:00 – Trend #4: Content creation as context
1:18:30 – How this impacts revenue velocity & execution
1:30:00 – Live product examples & GTM workflows
1:55:00 – Final takeaways for 2026 GTM teams

About Spekit

Spekit is the leading AI-powered enablement and revenue acceleration platform, helping go-to-market teams move faster, adopt change, and win more deals directly inside the tools they already use.

Видео The 4 Revenue & Enablement Trends That Will Define GTM in 2026 (Webinar) канала Spekit