TEDxWarwick - Steve Martin - Influence at Work: Proven Science for Business Success

Steve Martin is Director of Influence at Work UK and the co-author of the book "Yes! 50 Secrets from the Science of Persuasion". Apart from consulting a variety of commercial and government organisations from around the world, he is a regular columnist for the Institute of Leadership and Management and writes the monthly "Persuasion" column for the British Airways in-flight magazine Business Life.

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