Nordic men about male stereotypes - Nordic

At the same moment boys start to shave, they are often expected to become “real men”. To many this still means to be strong, not to cry and not to share your emotions. With this campaign, BIC Nordic continues the conversation with Nordic men about the need for a wider and more permissive male gender role. What does “being a man” mean to you?

Видео Nordic men about male stereotypes - Nordic канала BIC Group Official