October-November Monthly Update: Webinars, Events, and New Resources for Auto Shop Owners

Welcome to The Institute’s October-November monthly update! We’re excited to share everything that happened this past month and what’s on the horizon. Check out the highlights below, and don’t forget to explore the links for more details.

Webinars: We hosted several impactful webinars, including:

The Future of the Automotive Industry with Michael Smith, covering upcoming trends and challenges (October 16).
Fortune Favors the Follow-Up with Mike Carrillo, Lucas Underwood, and Jimmy Lea, focused on maximizing follow-up strategies to boost customer retention (October 20).
Calls, Coaching, Champion with David Boyd and Aaron Woods, presenting call coaching techniques to improve customer interactions and team performance (October 23).

Missed these webinars? No worries! Catch the recordings here: https://www.youtube.com/@UCGipdY4kFinShK4TTx2_9Kw

YouTube Channel Updates: Check out the latest Leading Edge Weekly Pro Tips episodes (10-14), covering topics such as Setting the right pay and benefits, Upgrading the 300% Rule to a comprehensive 500% approach, Interview methods to find the right fit for your team, Defining effective leadership

Upcoming Events: Mark Your Calendar for These Upcoming Institute Events:

AAPEX/SEMA (November 5-7) – Join us for training sessions featuring Cecil & Kent Bullard and Michael Smith.
Leadership Intensive in Dallas, TX (November 18-20) – Ideal for shop owners focused on leadership development.
Part 2 of Our Webinar Series with Juliana C. (November 14) – Working with Your Spouse and Not Killing Them, featuring Dave & Jeannie Light.

Register now to secure your spot: https://www.wearetheinstitute.com/upcoming-events

Event Recap: October was packed with in-person events, including:

MPG Meeting (October 3-5) – Managers from across the country joined us for training at our HQ.
5-Day Service Advisor Intensive (October 8-12) – A transformative program for new and seasoned advisors.
GPG Shop Visits at Paul’s Bender Center and Japanese Car Care – Hands-on learning experiences for shop owners and managers.

Resources: We published two new articles this month:

7 Unconventional Team Leadership Approaches That Actually Inspire Automotive Repair Shop Employees
How to Sell Your Business for More Than You Expect
These are must-reads for shop owners looking to enhance leadership and exit strategies!

Job Opportunities: We’re hiring! Current openings include:
Marketing Specialist
Coaches/Facilitators
– If you’re interested in joining our team, find more details here: https://www.wearetheinstitute.com/careers

GearHeads Network: Welcome to our new GearHeads Network members! We’re thrilled to have Sarah C., The Jaded Mechanic, Tariq H., Rodane K., Joseph G., and many more joining our community. Connect with like-minded shop owners: https://gearheadsnetwork.mn.co/share/yCPBAmqgbKCFGu5x?utm_source=manual

Stay Connected: Effective call coaching and investing in team development are two trends that are making a big impact in shops across the industry. If you’re facing challenges in these areas, reach out to us for resources and support.

Thanks for watching, and stay tuned for more updates next month!

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