Why Every Rower Over 40 Should Check Out This Amazing Online Rowing Hub!

29,000 Facebook group members. A global subscription business. A weekly newsletter that closes sales every Friday.

All built around one very specific niche: rowing for people over 40.

In the latest episode of Build With What You Know, I spoke with Rebecca Caroe, founder of Faster Masters Rowing, about what a real niche digital product business actually looks like under the hood.

What we covered:

→ How she runs a subscription LMS with LearnDash and MemberPress on WordPress
→ Why she streams live to Facebook, YouTube and Instagram simultaneously using Streamyard — and turns each stream into a podcast episode
→ How her Friday newsletter drives the majority of her sales, sent at 2AM Eastern to catch weekend readers
→ Why community-generated photos of real 40+ rowers outperform any stock image
→ How she used an AI citation tool to score her website's visibility and identify exactly which pages to create next

One thing I hadn't considered before this conversation: in a niche this specific, your community IS your content strategy.

Full episode → https://youtu.be/51kyHz_SSSc
Rebecca's platform → https://fastermastersrowing.com/

What's the most underrated content asset in your digital business? 👇

#OnlineBusiness #DigitalProducts #ContentMarketing #MembershipSite #NicheMarketing #BuildWithWhatYouKnow #CourseCreator #EmailMarketing

Видео Why Every Rower Over 40 Should Check Out This Amazing Online Rowing Hub! канала YB.Digital