Why Boeing Needs to Rebrand the 737 MAX

With public confidence at an all-time low, the 737 MAX faces a key inflection point in its brief existence. While Boeing still has over 5,000 737 MAXs on order, more and more passengers are actively looking to avoid flying on the beleaguered jet. This raises the question: what can Boeing do to regain passenger trust? Software patches and better pilot training are a good start, but psychology dictates that, on their own, these fixes won't be enough. What the 737 MAX REALLY needs is a rebrand. Why? Let me explain...
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Видео Why Boeing Needs to Rebrand the 737 MAX канала Coby Explanes