Convincing the doubters: a case study of conversion to the Stage-Gate philosophy.

Stage-Gate is not love at first sight for everybody, especially when experience has made them wary of processes. In this video, Dr Cooper tells the story of a company that learned the hard way that in some instances, processes like Stage-Gate can be the difference between success and costly failure.

Dr Robert Cooper (www.bobcooper.ca) is known worldwide as the inventor of the ubiquitous Stage-Gate methodology for new product development (http://www.prod-dev.com/stage-gate.php). Through in-depth study of the world’s top performers for over 30 years, he has developed unparalleled understanding of what makes companies winners at the product innovation game.

Видео Convincing the doubters: a case study of conversion to the Stage-Gate philosophy. канала Planisware