Search Listening: How to use search data to read people's minds, and make better business decisions

With over 3 billion searches a day, Google is a treasure trove of customer insight.

From everyday questions like 'how do I remove a paper jam' to the private fears and secret hankerings of people like you and me.

In opening up to Google, we create a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services. The kind your customers really want.

We call this Search Listening.

AnswerThePublic's Hannah Harris chats to Search Listening's Sophie Coley about how the insight method can help you understand your customers true motivations, needs and behaviours, allowing you to make smarter business decisions.

How will this webinar help me?

Find out what Search Listening is and how it can help you market and grow your business

Learn practical Search Listening skills that you can use straight away using tools like AnswerThePublic

Map search data insights across your customer journey

Discover new insights about your customers that you’ll likely miss with other research methods

Видео Search Listening: How to use search data to read people's minds, and make better business decisions канала AnswerThePublic