INTRODUCTION TO PR | The ultimate public relations course
Sign-up to the complete PR training course here: https://www.udemy.com/course/the-ultimate-public-relations-masterclass
The full version of this public relations course will equip you with everything you need to become a top PR professional. It’s full of case studies, stats, checklists, templates and practical activities that bring the theory to life.
The first section of the course introduces PR and demonstrates why it is valuable to any business and how it has evolved over the last decade. There have been some very exciting developments that have made PR more relevant than ever before.
Then, we look at all the research you need to do before planning a complete PR strategy.
The full PR course will then teach you how to create stories that reinforce your brand messaging and capture your audience’s attention.
Next, it looks at the tactics required to ensure that your stories truly reach the right people at the right time: from media relations to social media, awards, events and video. And we’ll cover how best to write for different audiences.
Then you will learn how to bring all of these elements together into a comprehensive public relations and communications strategy that clearly shows what you’re going to do, when you're going to do it, why you’re going to do it and how you’re going to do it.
We then cover important concepts that you will definitely need to understand if you’re going to work in PR: the ethical and legal considerations of PR activity.
Finally, we look at how to have a successful PR career, including how to find the job you want, specialise, and maximise your chances of success.
The full course also includes the following bonuses:
Get help from the instructor and a community of seasoned PR pros by joining our exclusive Facebook group, where the crowd will will feed back on your ideas and strategies and recommend ways in which you can increase your chances of success.
Get the list of my 50 top tools for PR experts after you have completed the course.
20% of all proceeds of the course will go to supporting entrepreneurs in Africa through GiveDirectly.
Видео INTRODUCTION TO PR | The ultimate public relations course канала TopLine Film: Video Production Company
The full version of this public relations course will equip you with everything you need to become a top PR professional. It’s full of case studies, stats, checklists, templates and practical activities that bring the theory to life.
The first section of the course introduces PR and demonstrates why it is valuable to any business and how it has evolved over the last decade. There have been some very exciting developments that have made PR more relevant than ever before.
Then, we look at all the research you need to do before planning a complete PR strategy.
The full PR course will then teach you how to create stories that reinforce your brand messaging and capture your audience’s attention.
Next, it looks at the tactics required to ensure that your stories truly reach the right people at the right time: from media relations to social media, awards, events and video. And we’ll cover how best to write for different audiences.
Then you will learn how to bring all of these elements together into a comprehensive public relations and communications strategy that clearly shows what you’re going to do, when you're going to do it, why you’re going to do it and how you’re going to do it.
We then cover important concepts that you will definitely need to understand if you’re going to work in PR: the ethical and legal considerations of PR activity.
Finally, we look at how to have a successful PR career, including how to find the job you want, specialise, and maximise your chances of success.
The full course also includes the following bonuses:
Get help from the instructor and a community of seasoned PR pros by joining our exclusive Facebook group, where the crowd will will feed back on your ideas and strategies and recommend ways in which you can increase your chances of success.
Get the list of my 50 top tools for PR experts after you have completed the course.
20% of all proceeds of the course will go to supporting entrepreneurs in Africa through GiveDirectly.
Видео INTRODUCTION TO PR | The ultimate public relations course канала TopLine Film: Video Production Company
Показать
Комментарии отсутствуют
Информация о видео
3 сентября 2019 г. 20:13:54
00:17:10
Другие видео канала
Microsoft Word Tutorial (हिंदी) - Complete MS-Word Tutorial 2020 for BeginnersWhat is PR ?A Recipe for PR Success | Jerry Silfwer | TEDxÖstersund[JOUR 111] What is Public Relations? Part 1On My Way!: A Day in the Life of a Public Relations ManagerInfluence & Persuasion: Crash Course Media Literacy #6PR Fundamentals for Startups - MaRS Best PracticesHOW TO DO PUBLIC RELATIONS. A BEGINNER'S GUIDE TO PR FROM A PR BOSS.It's Not Manipulation, It's Strategic Communication | Keisha Brewer | TEDxGeorgetownAlexa Chung: How PR Works & Normcore | S2, E2 | Future of Fashion | British VogueWhat is Digital PR? (and How It Can Improve Your Ranking)Working in Public Relations | All About PRPUBLIC RELATIONS Interview Questions & Answers! (How to PASS a PR Interview)Media Training A to Z - The Complete Media Training Course - You Can Become a Media Training ExpertHow to Get a PR Job in 2019 | Salary, Influencers, My StoryPUBLIC RELATIONS vs. Advertising vs.MarketingPublic Relations 101 for Startups | MAP16 Master Class with Kate DinonHow Do I Communicate With Greater Clarity, Confidence and Credibility?PRESS RELEASES: How To Write Them. A PR Lesson For Beginners.What is Public Relations | Examples of PR in our World