How to create an opt out on Mailerlite.

An email list is the most valuable asset you own and you don't want to annoying them by sending them emails about stuff they aren't interested in.

For product based businesses this could perhaps be giving them the option to opt out of fathers day or mothers day emails.
For service business it could be giving them the option of opting out of emails for a particular service or course.

Having an opt out means they stay on your email list but you will no longer send them irrelevant emails.

#optout #emailtips
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Видео How to create an opt out on Mailerlite. канала Shelly Shulman | Business Systems & Strategy