How to Apply Frequency Cap in Google Ads Display Campaigns

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How to Apply Frequency Cap in Google Ads Display Campaigns:

1) Login to your Google Ads Account
2) Navigate to Campaigns
3) Select your Display Campaign
4) Navigate to Campaign settings
5) Open the "Additional settings" dropdown menu
6) Open Frequency management
7) Select "Set a preference"

You have can set a frequency cap for:

➡️ each ad
➡️ each ad group
➡️ the whole campaign

⌛ per day
⌛ per week
⌛ per month

High frequency is best for brand awareness and memorability
Lower frequency is best to maximise reach

Видео How to Apply Frequency Cap in Google Ads Display Campaigns канала XYZ Lab