ATV (Russia) (1990-1997)

Nicknames: "The Blue Horizon", "A-oh-A-oh-A T-T!", "Catchy ATV", "The Press-Club Logo"

Logo: We see a violet-blue sky and a checkered blue floor with a moving pattern (which is first used in the opening to Press-Club, hence the nickname). The "ATV" logo from before, this time in gold, 3D and with the "T" outstretched even more, appears from the right, goes to the center, and moves towards us slightly and stops, shining with a pink light. The floor's pattern continues moving.

Logo Variant: Sometimes word "ПРЕДСТАВЛЯЕТ" (PRESENTS) would appear letter by letter in the lower part of the screen.

FX/SFX: The 3D letters moving, the floor moving.

Cheesy Factor: The background looks 2D and doesn't match the 3D letters.

Music/Sounds: A very catchy synth theme with Russian lyrics written by Sergei Chekryzhov and sung by Alexey Kortnev, lead singer of Russian alternative rock band Neschastny Sluchai/The Accident, singing "A-oh-A-oh-A T-T! A-oh-A-oh, V! A-oh-A-oh-A T-T!" then the singers yell "A-T-V!", followed by Kortnev saying the company name, then the two-note finish.

Availability: Klik and Play (for School) is a simple 16-bit Windows game development application for beginners.

Scare Factor: Low. It's a very memorable logo, especially for those in Russia. It has one of the catchiest themes ever used in a logo.

Видео ATV (Russia) (1990-1997) канала Smedis2