The origin of the business model canvas - A conversation between Alex Osterwalder & Bill Fischer

IMD Professor of Innovation Management, Bill Fischer caught up with frequent IMD collaborator and CEO of Strategyzer, Alex Osterwalder, to discuss the Business Model Canvas, a tool Osterwalder invented to help companies innovate.

Full article: https://www.imd.org/research-knowledge/videos/from-phd-to-boardrooms-interview-with-alex-osterwalder/

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Видео The origin of the business model canvas - A conversation between Alex Osterwalder & Bill Fischer канала Institute for Management Development IMD