ADVERTISING | UNIT 3 | DSE | SEM 6 | BCOM | DU/SOL/REGULAR/NCWEB

Unit 3: Advertising Media Decisions | Types, Media Choice Factors & Scheduling | BBA/B.Com/MBA

Welcome to this detailed lecture on Unit 3: Advertising Media Decisions — part of your Advertising and Marketing Communication syllabus. This video is ideal for BBA, B.Com, MBA students, and anyone interested in learning how brands choose the right media to communicate their message effectively.

In this video, we simplify important concepts, compare different types of media, and explain media planning and scheduling strategies with real-life brand examples.
---

📚 Topics Covered in This Video:

1. Major Types of Advertising Media – Merits & Demerits

Understand the different platforms companies use to advertise and how each one has its strengths and weaknesses:

Print Media – Newspapers, magazines

Merits: Credibility, detailed info

Demerits: Limited reach, declining readership
Broadcast Media – Television, radio

Merits: Mass appeal, audio-visual impact

Demerits: High cost, short life
Outdoor Media – Billboards, transit ads, hoardings

Merits: High visibility, 24/7 exposure

Demerits: Limited message content
Digital/Online Media – Social media, websites, YouTube, search engines

Merits: Targeted, interactive, measurable

Demerits: Ad blockers, high competition
Cinema, Mobile, and Direct Mail – Niche and personalized media options
---

2. Factors Influencing Media Choice

Learn how advertisers select the best media based on various considerations:

Target audience profile – Age, location, behavior

Budget availability

Media reach and frequency

Nature of the product – Mass vs. niche products

Message complexity – Visual/audio needs

Time and timing – Seasonality, campaign duration

Media cost and efficiency
---

3. Media Scheduling – Meaning and Types

Explore how brands plan when and how often their ads should appear:

Continuous Scheduling – Ads run consistently throughout the year

Flighting – Ads run in bursts with breaks in between

Pulsing – A mix of continuous and flighting; ads always present but increase at peak times
These strategies help in maximizing impact while controlling costs based on consumer buying behavior and product life cycles.
---

🎯 By the end of this video, you will:

Understand all major advertising media options

Know how to evaluate them for any brand or product

Be able to explain media scheduling in a practical context
This video is perfect for exam revision, assignments, viva preparation, or concept clarity in Advertising and Marketing courses.
---

✅ Like | 💬 Comment | 🔁 Share | 🔔 Subscribe
For more lectures on Advertising, IMC, Marketing Management, and Business Communication

#AdvertisingMedia #MediaPlanning #MediaScheduling #MarketingLecture #BBA #MBA #AdvertisingStrategy #DigitalMarketing #BroadcastMedia

Видео ADVERTISING | UNIT 3 | DSE | SEM 6 | BCOM | DU/SOL/REGULAR/NCWEB канала Idea Infusion