"Future of Artist Management" with Merck Mercuriadis, Hipgnosis Music | FastForward: London

Management is a complex art. You need to balance the creative flair of an artist with the commercial demands of the music industry. With a career in the music industry spanning 30 years, managing iconic artists including Elton John, Morrissey, Guns N' Roses, Iron Maiden, Beyonce, Merck Mercuriadis is no stranger to the commerce vs creative dynamic. He shares his views on the Future of Artist Management in conversation with Ellie Giles.

Presenters:
Merck Mercuriadis, Hipgnosis Music
Ellie Giles, Various Artist Management

FastForward: London was held at The British Library
Recorded on 15 September 2017 by Tom Edkins (hideoutfilm.com/)

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FastForward is a boutique music business conference aimed at connecting the next generation of music industry leaders, to help lay the foundation for a sustainable career in the modern music industry.

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MQA (mqa.co.uk/)
Association of Independent Music (musicindie.com/)

Intro audio credit: "Right Place, Right Time" by BOA (2016)

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