OMD Sense: (De)Code H

A better understanding of human behaviors will lead to better results.

Business and marketing have turned cold, driven by data, algorithms, artificial intelligence… looking at people not as human beings but mechanical ones. It’s therefore no wonder that they are falling ever more out of love with advertising, creating distance between brands and themselves. They worry data is being used not for them but against them, in a relationship spinning out of their control.

It’s urgent we change focus and consider the warmer side of data if companies are to create a deeper bond and get closer to consumers and, more broadly, business partners.

At OMD Sense's premiere edition titled (De)Code H, global experts discussed how the essential components of human relationships matter to business too and how to unlock more value.

Видео OMD Sense: (De)Code H канала OMD MENA