Are you focused on Google or your Users?

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Are you focused on Google or your Users?

Are you guilty of ignoring your website’s conversion rate?
Do you spend more time trying to rank your website than you do making the website optimised for the user?
Are you more interested in being in the top spots on search engines rather than making your website convert?

You see, all the traffic in the world means nada if your website isn’t user friendly and capable of converting a sizeable chunk of the traffic. This is why you need to spend more time optimising your website for your users. A website that is well optimised for users is one that will make you a lot of money and it will also generate more traffic from Google!

So, what can you do to improve your visitors’ experience on your website?
- Make it easy for them to navigate your website
- Help them find whatever they want on your website very quickly
- Always adhere to the three click rule
- Eliminate all distractions on your site. A clean minimalist look is always better than one with too many bells and whistles.
- Always use powerful imagery and texts.

User experience optimisation is an art and should be done by UI and UX experts!

Send us a message on Twitter or Facebook using @etraffichq and we will be glad to help you out with any User Experience questions you have.

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