Amazon Advertising: Boosted Posts and Vertical Video Insights
#038 - In this episode of "Better Advertising with BTR Media," Justin Nuckols and Nick Amos from the BTR team dive into some of the newer updates with Amazon advertising. They share insights on Amazon DSP and PPC as well as unique strategies used by big brands in the industry. Justin introduces Nick, who talks about his transition from college to becoming an advertising specialist, sharing personal stories and his love for running. They discuss new ad types available on Amazon, like boosted posts and vertical video ads, offering tips for advertisers to leverage these tools for brand growth. Nick's journey from a newcomer to leading accounts at BTR Media illustrates the dynamic and collaborative environment at our company, in which we emphasize continuous learning and client relationship building. The episode explores the benefits of these creative ad types, providing listeners with actionable advice for enhancing brand visibility and sales on platforms like Amazon, Walmart, Instacart, Target, and more.
Key Takeaways:
• Boosted Posts: A feature now open to all advertisers, allowing them to leverage high-engagement social-style posts on Amazon into paid ads leading to sales.
• Account Evolution: Nick Amos's journey from a beginner to an advanced strategist in PPC advertising, emphasizing the value of continuous learning and growth in the ad industry.
• Vertical Video Ads: A new ad format specified for mobile, offering brands the opportunity to utilize their social content on Amazon, driving users directly to their storefront pages.
• Team Culture: Emphasis on teamwork and shared objectives as a key element to success in the advertising space, as evidenced by Nick's experience at BTR.
Resources:
• Visit the BTR Media Website (http://www.btrmedia.com)
• Amazon Learning Console (https://advertising.amazon.com/resources/learning-console)
• Connect with Nick Amos on LinkedIn (https://www.linkedin.com/in/n-amos)
• Connect with Justin Nuckols on LinkedIn (https://www.linkedin.com/in/justinnuckols)
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Видео Amazon Advertising: Boosted Posts and Vertical Video Insights канала btr media
Key Takeaways:
• Boosted Posts: A feature now open to all advertisers, allowing them to leverage high-engagement social-style posts on Amazon into paid ads leading to sales.
• Account Evolution: Nick Amos's journey from a beginner to an advanced strategist in PPC advertising, emphasizing the value of continuous learning and growth in the ad industry.
• Vertical Video Ads: A new ad format specified for mobile, offering brands the opportunity to utilize their social content on Amazon, driving users directly to their storefront pages.
• Team Culture: Emphasis on teamwork and shared objectives as a key element to success in the advertising space, as evidenced by Nick's experience at BTR.
Resources:
• Visit the BTR Media Website (http://www.btrmedia.com)
• Amazon Learning Console (https://advertising.amazon.com/resources/learning-console)
• Connect with Nick Amos on LinkedIn (https://www.linkedin.com/in/n-amos)
• Connect with Justin Nuckols on LinkedIn (https://www.linkedin.com/in/justinnuckols)
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Видео Amazon Advertising: Boosted Posts and Vertical Video Insights канала btr media
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
![Why Am I Not Getting Any Impressions?](https://i.ytimg.com/vi/HVBKgwFUhOo/default.jpg)
![Foundational Campaigns Needed to Scale your Amazon Advertising Strategy](https://i.ytimg.com/vi/xulPaTMB2rU/default.jpg)
![Amazon PPC: Cómo usar Presupuestos y Segmentación para Optimizar Campañas de PPC en Amazon](https://i.ytimg.com/vi/waQjBaV1afI/default.jpg)
![First Party Data with Amazon DSP 📊](https://i.ytimg.com/vi/Oeo8Ae--bzc/default.jpg)
![Getting Started with Amazon DSP: Key Differences from PPC](https://i.ytimg.com/vi/XiJfoaU-17g/default.jpg)
![How e.l.f. Beauty Navigates the Noise to Stand Out](https://i.ytimg.com/vi/rV9RsZI3K3g/default.jpg)
![Amazon Advertising: What Worked in 2023 & What's Next in 2024](https://i.ytimg.com/vi/44D1PpCRYjY/default.jpg)
![How To Use Amazon Sponsored Brands Video Product Targeting Ads](https://i.ytimg.com/vi/LXNKt-cSVDA/default.jpg)
![Amazon Advertising Optimization, Strategies, and Scaling by BetterAMS](https://i.ytimg.com/vi/hnfTWK38GzY/default.jpg)
![Amazon PPC 2020 - Using Amazon Advertising and DSP to take advantage of your promotional traffic](https://i.ytimg.com/vi/_KuGwr9PRgM/default.jpg)
![Maximizing Amazon Reach with Marketing Cloud Insights - Feat. Pacvue's Nikhil Menon](https://i.ytimg.com/vi/lSKkx5aolJE/default.jpg)
![Enhancing Your Ad Strategy with Amazon DSP](https://i.ytimg.com/vi/YeD7hN-g6tA/default.jpg)
![Winning Amazon's Shelf Space - Beyond PPC #amazonads](https://i.ytimg.com/vi/8uDUBp6gATE/default.jpg)
![Downside of Bulk Files](https://i.ytimg.com/vi/1b8ooWbdtBU/default.jpg)
![Reaching Your Ideal Audience with Amazon DSP](https://i.ytimg.com/vi/yO3x7XsOuf8/default.jpg)
![Live Q&A - Amazon Advertising 2020 - Part 2 of the Q4 Webinar](https://i.ytimg.com/vi/uiVWdLh6qQ0/default.jpg)
![Any Tips For Naming And Structuring Your Campaigns? PART 1](https://i.ytimg.com/vi/PZYnfEnIgHQ/default.jpg)
![Reaching Your Ideal Audience with Amazon DSP](https://i.ytimg.com/vi/-OTSHUP6fTQ/default.jpg)
![Operational Success: What does that look like for your brand?](https://i.ytimg.com/vi/YRoVSJ80p9Q/default.jpg)
![Quick Guide to Amazon Sponsored Display Ads: Creation, Capabilities & Targeting Insights](https://i.ytimg.com/vi/fjFL_3nFZrk/default.jpg)