NBCUniversal Anthem 2018

The 2018 anthem ad by Trollbäck+Company entices media buyers and showcases how the media company NBCUniversal continues to redefine the industry.

Each mini-spot focuses on a different talent, then pivots to an end consumer payoff. Anthem messaging focuses on how NBCUniversal helps move the industry from connotations of “clutter to clarity,” “likes to love,” and “engagement to influence.”
SNL cast is represented by Cecily Strong and Kenan Thompson.

Besides NBC other tv channels are featured. They are NBC Olympics, NBC News, Telemundo, Universal Pictures Studio.

The anthem leverages the brand’s premium content, star power, and unrivaled audience reach to demonstrate the precision, value, and innovative strategies behind NBCU’s advanced advertising initiatives year to year.

The refreshingly simple, future-oriented collaboration speaks to how NBCU aims to transform the way broadcasters, advertisers, and entertainers interact with audiences around the world.

11 Anthem spots showcase NBCU’s top talent, shooting spots across two cities and multiple locations. Several live action consumer scenes demonstrate how the brand reaches into the daily lives of its audience. Light as a metaphor linking consumers to the media company’s real-world aspirations. Anthems range in size and scope from industry-specific spots and tailored social content, to a Spanish-language version that can be deployed and utilized across all of NBCU’s targeted ad initiatives.

In-house fabrication, pre vis, motion-tracking, compositing, editing, and animation allowed to maintain a distinct creative vision throughout the production process. YouTooCanWoo developed original music for each of the spots, bringing a more energetic feel to NBCU’s campaign. The end result is a tight audio, visual, and messaging system that can be easily utilized and deployed across all platforms.

Видео NBCUniversal Anthem 2018 канала Just the Things I Love