How The Original Pickle Shot Became a 110K-Case Brand With Co-Founder John King

A bottled pickle shot may not sound like a 6-figure-case business — but the numbers say otherwise.

On this episode of Business of Drinks, John King, co-founder of The Original Pickle Shot, walks through how the brand reached ~110K 9L cases annually, growing ~15% year over year, without taking outside investment.

This episode has key takeaways around:
🔶 Why occasion-driven products can scale even when they appear “niche”
🔶 How self-funding shapes smarter, more defensible growth decisions
🔶 The role of trial-first formats in driving sustainable velocity across off-premise and on-premise

If you care about how spirits brands actually scale — not just how they launch — this episode offers a clear, data-grounded playbook. 🥒

#BusinessOfDrinks #SpiritsBusiness #BevAlc #BrandGrowth #Velocity #FounderStories #DrinksTrade

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Erica Duecy, co-host:
Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry’s most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.
LinkedIn: https://www.linkedin.com/in/erica-duecy-4a35844/
Instagram @ericaduecy

Scott Rosenbaum, co-host:
Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. Most recently, he was the Portfolio Development Director at Distill Ventures. Prior to that, he was the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.
LinkedIn: https://www.linkedin.com/in/scott-m-rosenbaum/

Caroline Lamb, contributor:
Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor.
LinkedIn: https://www.linkedin.com/in/caroline-bork-lamb/
Instagram @borkaline

SPONSOR: SWIG Partners is exclusively offering $100 off their supplier-distributor matchmaking fee when you mention the Business of Drinks podcast, or inquire via this link: ⁠https://www.swigpartners.com/businessofdrinks

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Видео How The Original Pickle Shot Became a 110K-Case Brand With Co-Founder John King канала Business of Drinks