How a Dumpster Diver Created a $1 Billion Empire with His Last $0.50

Patagonia started with a mountain climber-turned-dumpster diver who lived off 50 cents a day.

It never cared about being cool or maximizing profits. Instead, it's always focused on being socially and environmentally responsible.

And yet, it's become a billion-dollar company and a status symbol for the biggest and richest companies in the world.

This is the story of Patagonia.

Sources:

[Yvon Chouinard]
https://www.patagonia.ca/product/let-my-people-go-surfing-revised-paperback-book/BK067.html
https://www.npr.org/2018/02/06/572558864/patagonia-yvon-chouinard
https://web.archive.org/web/20120718013850/http://zero1magazine.com/2011/01/mountain-of-storms/
https://www.newyorker.com/magazine/2016/09/19/patagonias-philosopher-king
https://www.inc.com/yvon-chouinard/patagonia-ceo-let-my-people-go-surfing-why-company-mission-is-not-profit.html
http://anbhf.org/fellows/yvon-chouinard/
https://thriftcon.co/blogs/news/yvon-chouinard-and-patagonia
https://www.psychologytoday.com/us/blog/resilient-leadership/201804/depression-and-patagonia
https://www.inc.com/magazine/201303/liz-welch/the-way-i-work-yvon-chouinard-patagonia.html

[Kristine Tompkins]
https://knowledge.wharton.upenn.edu/article/leadership-patagonia-style-changing-the-criteria-for-success/

[Patagonia]
https://www.patagonia.ca/company-history/
https://www.patagonia.com/shop/clothing-gear/
https://www.gq.com/story/patagonia-labels-on-fire
https://youtu.be/WfsM2bP64-k
https://archive.fortune.com/magazines/fortune/fortune_archive/2007/04/02/8403423/index.htm
https://www.theguardian.com/environment/2007/feb/25/ethicalliving.theobserver
https://www.theguardian.com/environment/2007/feb/25/ethicalliving.theobserver
https://www.forbes.com/sites/danielasirtori/2017/03/20/from-climber-to-billionaire-how-yvon-chouinard-built-patagonia-into-a-powerhouse-his-own-way/?sh=55073f8f275c
https://www.psychologytoday.com/us/blog/resilient-leadership/201804/depression-and-patagonia
https://www.outsideonline.com/1917931/new-classics-patagonia
https://gearjunkie.com/patagonia-retro-line
https://www.nytimes.com/2011/11/27/magazine/fleece-scratchy-to-snuggie.html
https://gearjunkie.com/patagonia-sale-synchilla-snap-t
http://www.patagoniaworks.com/press/2015/9/2/still-nothing-like-it-patagonia-reinvents-its-iconic-snap-t-pullover-with-six-exclusive-styles-for-fall-15
https://www.grailed.com/drycleanonly/patagonia-history
https://www.inc.com/magazine/19880301/5212.html
https://www.forbes.com/sites/christophersteiner/2014/09/10/a-fight-for-the-mountaintop-yvon-chouinards-disciple-challenges-patagonia/?sh=7fe851957e3c
https://www.inc.com/magazine/19920801/4210.html
https://bthechange.com/the-patagonia-adventure-yvon-chouinards-stubborn-desire-to-redefine-business-f60f7ab8dd60
https://www.patagonia.ca/stories/dont-buy-this-jacket-black-friday-and-the-new-york-times/story-18615.html
https://www.patagonia.ca/our-footprint/organic-cotton.html
https://wwd.com/fashion-news/fashion-features/article-1141084/
https://danielsethics.mgt.unm.edu/pdf/patagonia.pdf
https://www.investopedia.com/articles/personal-finance/070715/success-patagonias-marketing-strategy.asp
https://time.com/5684011/patagonia
https://www.vogue.com/fashion-shows/fall-2014-menswear/patrik-ervell

[Patagonia Co-Branded Vests]
https://www.patagonia.ca/shop/better-sweater
https://www.marketplace.org/2019/04/19/how-vest-became-wall-streets-bulletproof-armor/
https://www.bloomberg.com/news/articles/2019-04-03/sorry-wall-streeters-you-now-need-to-earn-your-patagonia-vests
https://www.wsj.com/articles/patagonia-triggers-a-market-panic-over-new-rules-on-its-power-vests-11554736920
https://www.nytimes.com/2019/04/05/fashion/patagonia-fleece-fintech-banking.html

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