Why the Best Brands Speak YOUR Language | Sriram G at Good Ads Matter Roundtable '25

The best marketing doesn’t speak to consumers—it speaks like them. #GoodAdsMatterRoundtable

At the Brand Leaders Roundtable, Sriram G shares a powerful truth: cultural rooting isn’t just a buzzword—it’s the key to real consumer connection.

As he puts it, “I actually got my first job because I was a Tamilian.” He goes on to reveal how deeply understanding local micro-markets in Southern India shaped Hamam’s strategy—right down to recognising how people eat with their hands.

Turns out, when brands truly understand their audience, marketing stops feeling like persuasion and starts feeling like recognition. By immersing in local cultures, understanding habits, and speaking their language, brands make the consumer feel seen and heard.

Sriram has mastered the art of turning ideas into iconic consumer experiences. With over a decade long experience in marketing and business strategy, he’s on a mission to reshape consumer trust with honest and transparent brands.

𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗔𝘄𝗮𝗿𝗱𝘀 𝗹𝗶𝘃𝗲 𝗻𝗼𝘄!
Enter here: goodadsmatter.com/awards

Panel Moderator: P G Aditiya @pgaditya

Space Partner: Snowball Studios @snowball.studios
Media Partner: Manifest Media @manifestmediaindia

Want to hear more from India’s Top 1% Brand Leaders?

Head to the link in our bio to watch the Part 1 Roundtable!
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