Michael Bierut / Guest 16 — Design Interview 1Q

Michael Bierut studied graphic design at the University of Cincinnati’s College of Design, Architecture, Art and Planning, graduating summa cum laude in 1980. He worked for ten years at Vignelli Associates before joining Pentagram as a partner in 1990.

His clients at Pentagram have included The New York Times, Saks Fifth Avenue, The Robin Hood Foundation, MIT Media Lab, Mastercard, Bobby Flay Bold Foods, Princeton University, the New York Jets, the Brooklyn Academy of Music, and Playwrights Horizons. As a volunteer to Hillary Clinton’s communications team, he designed the H logo that was ubiquitous throughout her 2016 presidential campaign.

Bierut served as president of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 1988 to 1990 and is president emeritus of AIGA National. He also serves on the boards of the Architectural League of New York and the Library of America. Bierut was elected to the Alliance Graphique Internationale in 1989, to the Art Directors Club Hall of Fame in 2003, and was awarded the profession’s highest honor, the AIGA Medal, in 2006. He was winner in the Design Mind category at the 2008 Cooper-Hewitt National Design Awards. In 2016, he was the Henry Wolf Resident in Graphic Design at the American Academy in Rome.

Bierut has been a senior critic in graphic design at the Yale School of Art and a lecturer in the practice of design and management at the Yale School of Management. He is a cofounder of the website Design Observer and is the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design published by Allworth Press. Michael’s book 79 Short Essays on Design was published in 2007 by Princeton Architectural Press. A monograph on his work, How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world was published in 2015 by Harper Collins. His collection of new essays, Now You See It, was published in 2017.

Michael's Interview:
1Q — What made you become a designer? [0:57]
2Q — What is design for you? [6:30]
3Q — What do you create as a designer? [9:55]
4Q — What kind of process are you interest in? When you are designing a project. [14:45]
5Q — Does perfection exist in design? [25:30]
6Q — What do you think about contemporary design? [30:40]
7Q — What do you think about the impact the internet had on design? [37:16]
8Q — How do you see design education? [41:20]
9Q — What kind of role the designer will have in the future? [44:12]
1Q — What do you think the design world can do for this global pandemic? [47:57]

About
Design Interview 1Q has been created and is curated by Fabio Mario Rizzotti, a graphic designer based in Italy. At the moment the entire world is facing a global pandemic, and that obliges us to stay at home, probably for an extended period so, what Design Interview 1Q wants to do, is to generate and share useful content for people. We want to make people feel the support of the design world as well, that's why we will interview designers from all around the world.

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