Giorgio Armani Biography Documentary | Fashion Film: Global Fashion Brand

Giorgio Armani was born on July 11, 1934 and, along with his brother and sister, grew up in the industrial town of Piacenza in northern Italy.

Armani would be credited for inventing the Italian fashion industry, particularly in Milan.

The next year, 1979, saw the establishment of the Giorgio Armani Corporation in the United States.

Giorgio Armani would be counted among the world's leading fashion houses by the end of the decade.

A string of other movie credits would accumulate throughout the next two decades, including Batman and Pulp Fiction and, appropriately, Ready to Wear.

Armani was also responsible for much of the pastel wardrobe for the stars of Miami Vice, the hit TV series of the late 1980s.

Armani sponsored or provided wardrobes for the musical tours of several pop musicians, including Paul Simon, Billy Joel, David Bowie, and Eric Clapton.

In 1999, Emporio Armani Fragrances, which was promoting the new perfume "G," sponsored world tours for Ricky Martin and Lauryn Hill.

The early 1980s also saw an extension of the Giorgio Armani name to fragrances, licensed by L'Oréal (formerly H. Rubinstein). Eyewear was licensed to Luxottica S.p.A. in 1988.

Galeotti, Armani's partner and the one who had handled the day-to-day management, died of AIDS in 1985 and left Armani his 50 percent interest in the firm.

Armani subsequently surprised some observers with his business sense.

He immediately set out to expand the Emporio Armani line beyond jeans. In the next six years Emporio sales increased from 75 million dollars to 209 million dollars.

A Forbes cover story in October 1991 noted Giorgio Armani's meticulous attention to detail throughout his fashion empire.

Armani's small group of intensely loyal advisors--including his sister, Rosanna, head of the in-house advertising agency--held board meetings with the passion of an Italian family argument.

The first Armani Exchange store also known as A-X opened in New York's Soho district in 1991.

In 2000, Armani posted operating profits of 374 billion Lira on consolidated net revenues of 2 trillion Lira, which were up 20 percent for the year.

Global retail sales exceeded 7 trillion Lira

n 2007 Armani partnered with the electronics giant Samsung to create a luxury LCD television and cellular phone as part of an expansion of his consumer lifestyle product line.

That same year his Armani Privé spring/summer-collection fashion show was broadcast worldwide via Microsoft Corporation’s MSN Web portal as well as Cingular cellular phones, making him the first clothing designer to broadcast an haute couture fashion show live on the Internet.

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