Tracking Funnels With Google Analytics Enhanced Ecommerce Tracking

http://measureschool.com/eefunneltracking

In this video, we will show you how to build you own customised funnel using built-in Google Analytics features(enhanced Ecommerce tracking) and Google Tag Manager - even if you don’t have an Ecommerce website. This will help you get super actionable insights and segments to help you in your marketing. So lets jump in!

OUTLINE:
0:00 - Introduction
1:20 - The Problem with Goals Funnels
1:40 - Enhanced Ecommerce Tracking Functionalities
3:19 - Funnel Step 1
5:37 - Funnel Step 2
7:30 - Funnel Step 3
9:05 - Going from Raw Event Data to Checkout Behaviour Report?
15:38 - Is Enhanced Ecommerce Useful to Non-eCommerce Websites?
16:30 - Summary

#GoogleAnalytics
#FunnelsTracking
#EnhancedEcommerceTracking
https://developers.google.com/tag-manager/enhanced-ecommerce#promo
https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce#action-types
http://www.lunametrics.com/blog/2014/09/18/faq-enhanced-ecommerce/

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Видео Tracking Funnels With Google Analytics Enhanced Ecommerce Tracking канала MeasureSchool