How Kwik Trip Made a Personal Brand That “Sticks” & How To Translate it into YOUR Business (LIVE)

Real Estate is a complex career. You are more than a personal consultant, you are a business!

Top producers in our industry cultivate a large majority of leads from past clients and referrals. So what do you do if you are just starting out...or if you want to duplicate your current success? Simple: you capitalize on your personal brand! The proper social media strategy requires planning. You'll need a deep understanding of your target market. Hint: "anyone who wants to buy/sell/or invest" won't cut it! And you'll need a good idea of how you want to "show up" (if you have a large referral base, you'll likely want to think of how you can "show up" as yourself more!).

Want proof? We sat down with Paige Forde and Megan Kirking from Kwik Trip's Social Media and Paid Ad departments. They are vital to the visionary team that has exponentially grown the midwest's love for Kwik Trip over these past few years!

If you aren't already following Kwik Trip on Facebook or other social media platforms, do it! You will learn so much about the tactics their team uses to engage with their audience. The Kwik Trip brand is funny, slightly sarcastic, and they remind you of your favorite midwest cousin!

You will be able to walk away with tactics, lessons, and guidelines in order to think strategically about social media in 2021! Instead of checking social media off the list as another boring "to-do" item, you will find ways to enjoy it as a tool to cultivate a larger, more engaged audience and lead generate more naturally, bringing in more "warm" leads from social media than ever before!
- Caleb

Topic Timeline
03:38 - Process for paid advertisement
05:00 - The best type of Paid Advertisement
05:51 32:37 - How to create organic content
08:10 -Platform of the future to build your brand
09:15 -Best organic posts to build a brand on Facebook
10:21 -How do you find your voice on social media?
13:38 -Process of posts on different platforms
15:29 -When to decide on a paid advertisement on a platform
17:17 - Structure/timeline of posts
19:50 - What metrics used to track post progress?
22:31 -What type of post has the best engagement?
22:35 -How to market to the MidWest Mindset?
25:33 -Correlation of social media advertisement and sales
27:45 -3rd party platform funnel for all comments
29:15 -How to know when to expand to other platforms?
30:52 -Memes and trending content
34:11 -Business strategy switch with social media?
36:48 -What do you use to create social media scheduled posts?
38:11 -Bare essentials to build a business brand and gain traction?
39:10 -Risky posts
40:35 -Rules for content change going organic to paid?
41:45 -Hashtags
42:40 -Facebook Live events
43:55 -What would you post as a real estate agent on social media?
48:12 -Negative post response strategies
51:39 -Takeaways for brand management
*Get Social with Kwik Trip:*
Facebook: https://www.facebook.com/search/top/?q=kwik%20trip
Instagram: https://www.instagram.com/kwiktrip/
Twitter: https://twitter.com/KwikTrip
TikTok: https://www.tiktok.com/@kwiktrip?lang=en
MORE FROM CALEB HAYES ENTERPRISES:

Website: https://calebhayes.com
Facebook: https://www.facebook.com/calebhayesenterprises
Linkedin: https://www.linkedin.com/company/calebhayes
Get your WI Real Estate License (pre-licensing course): https://hayesuniversity.com/
Learn to Flip Homes: https://hayesuniversity.com/courses/flipping-houses/

We do real estate.
KW BROKERAGES | REAL ESTATE INVESTING | PRIVATE EQUITY

Видео How Kwik Trip Made a Personal Brand That “Sticks” & How To Translate it into YOUR Business (LIVE) канала Caleb Hayes