My Story Why I switched to Micro Four Thirds | Micro 4/3

My Story Why I switched to Micro Four Thirds | Micro 4/3

This is the story of how I started shooting Micro Four Thirds (aka MFT or M43) for all of my work — including commercial work. This is a re-edit of a LIVE show originally broadcast in February 2017, telling a story from 2013. This is a much shorter version, with a new intro and "where we are today." Don't miss the end!

The cameras I'm shooting with most today…
LUMIX GH5 https://geni.us/fAUWH
LUMIX GH5S https://geni.us/ZhfnctF
LUMIX BGH1 https://geni.us/LumixBGH1
LUMIX S5 https://geni.us/LUMIXS5
LUMIX S1H https://geni.us/LumixS1H

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Here's the original, long (live) version of this video:
https://youtu.be/fOJyCHsA1m8

Let me tell you my story of how I switched to micro four thirds for all of my work – not just personal photography but also commercial photography and video work. It all started when a friend of mine shipped me a box full of cameras to play with (pretty good friend, huh?!!). It was a Leica S3 (the medium format Leica), a Fuji something-or-other, and an Olympus OM-D… hmm, whatever model was current in 2013. Probably the OM-D EM-1 or OM-D EM-5?

Anyway, I had toys to play with. The Leica was amazing, of course. The Fuji was quite nice. But I hadn't touched the small-sensor Olympus camera. He called to ask how I was getting along with them, and when I told him I wasn't playing with the micro four thirds, he told me I needed to. Fine. So I did. And boy, was I impressed! SO much so that I used it for a small party I was hired to shoot, and then used it on a low budget commercial shoot where I was able to transfer the JPEGs from the camera to my iPhone or iPad, treat them in Snapseed or some other app, and send them to the client — all from the car, outside of the venue, before I went home! This was a game-changing moment for me.

Then I was invited to join some friends doing a commercial social media project for Mercedes Benz. We had a garage full of brand new Mercedes Benz cars to drive around New York and Los Angeles for a few days in each city, shooting photos and posting to their Instagram account! I decided to shoot it all on MFT, giving me the opportunity to not only shoot natively in square format (this was back when Instagram was square only), but more importantly, W-Fi transfer the photos to my iPad as I shot them, treating and posting the photos immediately! It was a huge advantage and made the journey a ton of fun for me.

For my favorite shot of the project, I needed to reach way out over a ledge to get the shot I wanted of a gorgeous Mercedes Benz SLS that I was only able to get because I could tilt up the LCD on the camera (back then, very few cameras had this feature) and see the view as I was composing it! It was a remarkable feature at the time.

Can you believe… when we were on the job, the @Mercedes-Benz Instagram account had under 500,000 followers. It was our goal to push it past half a million — and we did it! Today, the account has over 31 million followers. Wow.

Here's a couple of those original posts (sadly, I can't find my favorite photo… I wonder if they took it down! 😢 )
https://www.instagram.com/p/g8MgLBzcL7/
https://www.instagram.com/p/g5u0Y5zcC4/
https://www.instagram.com/p/g6LEMezcIg/
https://www.instagram.com/p/hB6PN4zcFq/
https://www.instagram.com/p/hAMA1NTcP-/

⚠️ DISCLAIMER ⚠️ I am a professional content creator; a photographer, YouTuber, filmmaker, and ALSO a Panasonic LUMIX Ambassador. This means I am SPONSORED by Panasonic and therefore am naturally biased towards their gear. I regularly state this in my videos, but in case I don't say it, it's still true. Thanks for watching!

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- PhotoJoseph

#microfourthirds #micro4/3 #m43
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Видео My Story Why I switched to Micro Four Thirds | Micro 4/3 канала PhotoJoseph