Lean Startup Method explained

The Lean Startup Method is an approach to building new businesses or products by starting small, testing ideas quickly, and learning from real customer feedback. Instead of spending months or years developing a full product based on assumptions, entrepreneurs launch a simplified version called an MVP (Minimum Viable Product). This helps them understand what works, what doesn't, and what customers truly need—allowing them to make changes early and avoid wasting time or money.

The method was popularized by Eric Ries, an entrepreneur and author of the book The Lean Startup, published in 2011. Ries built on ideas from lean manufacturing and agile development, applying them to startups and innovation efforts within larger companies.

The Lean Startup Method is especially valuable in today’s fast-changing markets, where customer needs and technologies evolve quickly. It reduces the risk of failure by encouraging businesses to test assumptions early and adapt fast. This method is not just for startups—it’s also used by established companies launching new products or entering new markets. It allows teams to learn faster, make data-driven decisions, and build solutions that truly match customer demand.

Advice: Success with Lean Startup requires a mindset of learning and flexibility. Entrepreneurs should focus on real customer problems, be open to changing direction (called a “pivot”), and treat failure as valuable feedback. It’s important to measure results, not just effort, and to keep testing until a scalable, sustainable business model is found.

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