Google Tag Manager tutorial for beginners (2026) || GTM Course

If you want to implement tracking codes faster and with more flexibility, Google Tag Manager is an essential tool. This updated tutorial walks through the core concepts of GTM, including accounts and containers, tags, triggers, and variables.

In this guide, you will learn:
- How to navigate the platform hierarchy of accounts and containers.
- The relationship between tags, triggers, and variables, and how they work together to collect data.
- A step-by-step guide to installing Google Analytics 4 with GTM.
- How to use Preview Mode to test your configurations and safely publish container versions.
- Practical ways to track dynamic information like link clicks and custom events.
=== TIMESTAMPS ===
00:00 - Intro
00:31 - What is GTM?
04:03 - Create an account and container
06:15 - Account overview
12:01 - Install GTM
17:06 - What are tags, triggers, and variables?
20:43 - Quick GA4 introduction
17:06 - What are tags, triggers, and variables?
20:43 - Quick GA4 introduction
26:38 - Tags
30:50 - Testing tags
36:34 - Publish tags
39:05 - Implementing custom scripts
30:50 - Testing tags
44:44 - GA4 event tracking introduction
50:36 - Triggers
57:09 - Event tracking with GA4
1:07:31 - Final Words
⭐⭐⭐ FEATURED RESOURCES ⭐⭐⭐

📌 Free E-book: Google Tag Manager for Beginners 📌
https://www.analyticsmania.com/free-e-book-google-tag-manager-beginners/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-+google+tag+manager+for+beginners+2026

✭ Course: Google Tag Manager Masterclass for Beginners
https://www.analyticsmania.com/courses/google-tag-manager-course-for-beginners/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-+google+tag+manager+for+beginners+2026

✭ Google Analytics 4 course ✭
https://www.analyticsmania.com/courses/google-analytics-4-course/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-+google+tag+manager+for+beginners+2026

📕 Free e-book: Getting Started with Google Analytics 4
https://www.analyticsmania.com/p/getting-started-with-google-analytics-4/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-+google+tag+manager+for+beginners+2026
=== LINKS ===

Subscribe to our Youtube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1

✭ Blog Post: Google Analytics 4 Tutorial for Beginners
https://www.analyticsmania.com/post/google-analytics-4-tutorial-for-beginners/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-+google+tag+manager+for+beginners+2026

✭ Blog Post: How to Install Google Tag Manager on your Website
https://www.analyticsmania.com/post/how-to-install-google-tag-manager/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-+google+tag+manager+for+beginners+2026

✭ Blog Post: Google Tag Manager Preview Mode Not Working?
https://www.analyticsmania.com/post/google-tag-manager-preview-mode-not-working/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-+microsoft+ads+conversion+tracking+2025

✭ Chrome Extension: Tag Assistant Companion
https://chrome.google.com/webstore/detail/tag-assistant-companion/jmekfmbnaedfebfnmakmokmlfpblbfdm?hl=en

✭ Documentation: Automatically tracked events in Google Analytics 4
https://support.google.com/analytics/answer/9267735?hl=en

✭ Documentation: Google Analytics 4 recommended events
https://support.google.com/analytics/answer/9267735?hl=en

✭ Documentation: Enhanced measurement events
https://support.google.com/analytics/answer/9216061?hl=en

✭ WordPress plugin: GTM4WP
https://wordpress.org/plugins/duracelltomi-google-tag-manager/
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

✭ Facebook https://www.facebook.com/analyticsmania
✭ Twitter https://twitter.com/fedorovicius
✭ Linkedin https://www.linkedin.com/in/fedorovicius

Subscribe to our YouTube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1

#googleanalytics #googleanalytics4 #ga4 #googletagmanager

Видео Google Tag Manager tutorial for beginners (2026) || GTM Course канала Analytics Mania - Google Analytics & Tag Manager